The Margin LabsThe Margin Labs

For direct-to-consumer brands

Your Shopify store is fine. Your operating model is what stops you scaling past $10m.

We build a free, costed AI DTC Roadmap that shows where AI lifts repeat rate, cuts CS hours and protects margin as you scale. Three quick wins and a clear order for the work.

Recognise yourself

If any of this sounds familiar, the call is worth it

The offer

The 7-Day AI Profit Roadmap for Direct-to-Consumer Brands

A discovery call followed by a focused deliverable. No pitch.

  • 45-minute AI Profit Diagnostic call with the founders

    $400 value

  • Current-state read of product-data, CS and post-purchase workflows

    $800 value

  • Three named quick wins for your DTC brand, week-one actionable

    $600 value

  • The costed AI Profit Roadmap (priority-ranked DTC opportunities, payback estimates)

    $2,000 value

  • An honest No-Go List (where AI is not the answer yet)

    $300 value

  • Architecture fit note for Shopify, Klaviyo and Odoo (or your current stack)

    $600 value

  • AI Governance Starter (acceptable-use policy template)

    $300 value

Total value

$5,000 USDapprox. £3,900 GBP

Yours free.

Book your AI Opportunity Audit

Relevant case study

From the founders' track record.

Customer Service AI

CS

Challenge

Support volume swung three to five times higher in peak season. Scaling headcount for the peaks was slow and expensive, and quality slipped under pressure.

What was built

A customer-service AI strategy and tooling stack: response automation, AI triage and storefront chatbot integration, all chosen against clear ROI criteria so a lean team could absorb the spikes.

Outcome

  • 3 to 5x volume absorbed
  • No added headcount
  • Faster responses
  • ROI-led tool choice

What people say

What people who have hired us say

They took the time to understand the actual numbers in our P&L before talking about AI. The architecture note alone changed how we were thinking about our stack.

Claire Adeyemi

Chief Financial Officer, DTC consumer brand

The roadmap was costed, prioritised and tied to outcomes. None of the usual jargon. We acted on two of the quick wins in the first fortnight.

Markus Klein

VP Operations, B2B distributor

Common questions

Things people ask before booking

  • We use Shopify and Klaviyo already. Where does AI fit?

    On the parts of your operating model that are still manual: product data, CS triage, replenishment and post-purchase flows. We map them on the call.

  • We tried an AI chatbot. It was awful. Why is this different?

    Because the bot was not the problem. The unstructured product-data and CS workflows around it were.

  • How long does the call take?

    Thirty to forty-five minutes.

Book the call. Keep the roadmap.

Thirty to forty-five minutes. We deliver your The 7-Day AI Profit Roadmap for Direct-to-Consumer Brands within a week.

Book your AI Opportunity Audit